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Kathleen Waterbury and J.B. Reilly School of Business

Bachelor of Science in Marketing

If you're a creative thinker with a mind for business, consider a Marketing degree from DeSales. As a marketing major, you can turn your eye for advertising or passion for social media into a career. Our program equips you with the skills to excel in all areas of marketing, so you’ll be ready to succeed in the fast-paced business world.

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Program Details

Official Degree Name
Bachelor of Arts
Format
In Class-Day
In Class-Day
Credit Hours
120
Program Start
Fall Semester
Application Deadline
Apply Anytime
Average Time to Degree
4 Years

Why Get Your Marketing Degree at DeSales University?

As a DeSales Marketing major, you'll have the opportunity to tailor your education to your interests. Build digital marketing and analytics skills with DeSales analytics track, or jumpstart your MBA through the BS to MBA program.  Gain hands-on experience through marketing internships, and learn in state-of-the-art facilities. You’ll look in depth at consumer decision-making and complete a capstone project that builds marketing and research skills while allowing you to make a positive impact on the community!

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Program Highlights

Multiple Pathways to Success

  • Students can choose the core BS in Marketing, add our popular Data Analytics track, or follow the accelerated BS to MBA option. Each pathway at DeSales is designed to fast-track your success in today’s competitive business landscape.

Professional Development Opportunities

  • Students can step beyond the classroom and into the real world with a DeSales Marketing degree. As a marketing major, you’ll get hands-on experience through internships. Sharpen your skills and build a robust professional network as you try out different companies and industries, and get a competitive edge in the job market!

Leadership and Character Development

  • Marketing majors in their senior year undertake a capstone course. The capstone challenges students to lead and collaborate on a team service project. This experience not only enhances your research and presentation skills but allows you to make a meaningful impact in the community, developing professional connections and personal growth.

What Will You Study?

With a Marketing degree at DeSales, you'll explore essential business areas such as consumer behavior, advertising, distribution, and social media promotion. Marketing majors will also gain practical skills in research, strategic planning, and international marketing to prepare students for a dynamic career.

Courses include topics such as:

  • Principles of Marketing
  • Consumer Behavior
  • International Marketing
  • Marketing Research

Program Tracks & Pathways

Swipe below to discover more!

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Data Analytics Track

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Track

Data Analytics

Digital marketing and analytics go hand in hand. Learning to analyze and present marketing data will help you in your career. The Data Analytics track equips students with cutting-edge skills in AI, data analytics, and in-demand platforms like Tableau and AWS. Students will tackle real-world projects while mastering ethical data governance, centered in DeSales University’s mission of Christian humanism.

-Academic Catalog View All Programs

Required Courses

  • Data Analytics and AI
  • Databases & Data Visualization
  • Statistical Analysis and Predictive Modeling
  • Applied AI Platforms & Projects
  • Corporate Financial Analysis
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BS to MBA

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Master's in 5 Years

Master of Business Administration

For qualifying students, the BS to MBA in Marketing at DeSales can be completed in just five years! You can choose to concentrate in Marketing or explore six other concentrations, including a self-designed option, with guidance from your academic advisor.

-Academic Catalog View All Programs

Courses You May Take Include:

  • Buyer Behavior
  • Marketing Strategy
  • Marketing Research
  • Marketing Simulation
  • International Marketing
  • Digital and Interactive Marketing Strategy
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Outcomes & Careers

As a graduate of the Marketing program, you'll be prepared for a career in corporate or non-profit organizations, or for graduate study in business and management.

Careers in marketing can span a variety of roles and industries. Past internships opportunities and recent job placements for DeSales Marketing majors have included:

  • Disney
  • Olympus
  • Martin Guitar
  • Merck
  • Cintas
  • ADP
  • QVC
  • St Luke’s
  • Stryker
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Application Checklist

  • Application Fee: None
  • Transcripts: Official High School Transcript
  • Standardized Tests: Test-optional, however, an Admissions Interview may be requested
  • Recommendations: Completed Guidance Counselor Form and Teacher Recommendation Form
  • Please refer to the Program Specific Requirements section for any requirements specific to this program
Visit Admissions Tuition & Fees
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Program Support

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ACBSP Global Business Accreditation

Business programs at DeSales University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Visit ACBSP.org
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Financial Aid & Scholarships

Thanks to the generosity of DeSales donors, we are able to offer our students several scholarship opportunities to help offset the cost of attendance. We can also advise you on federal and state aid packages, as well as private grants and non-DeSales scholarships.

Cost, Aid, & Scholarships
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Study Abroad

DeSales has an international experience for every student, every major, every student athlete. We have many international agreements that allow you to study abroad for a semester at the same cost as your DeSales tuition, and you can use your financial aid!

International Opportunities

Program FAQs

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