Center for Data Analytics and Applied AI
Based at DeSales University in the Lehigh Valley in eastern Pennsylvania, the Center for Data Analytics and Applied AI provides education and training, inclusive outreach, and applied projects for our stakeholder organizations.
We prepare people for jobs as business analysts, data analysts, and data scientists — some of the most sought-after careers in the US and abroad with high starting salaries.
In our digitized world, data analytics and AI are for everyone, not just the powerful and privileged. We promote data use that is humane, ethical, and in accordance with the law.
About the Center for Data Analytics and Applied AI
The Center for Data Analytics and Applied AI at DeSales University trains the Lehigh Valley workforce and helps local businesses compete in the new data economy. Activities to support innovation and competition include:
- Technical Assistance: Hands-on education for full-time undergraduates, part-time adult learners, and master's students in data analytics and AI through online and classroom instruction, emphasizing legal and ethical practices.
- Workforce training: Training in industry-standard tools including Excel, Tableau, PowerBI, SAS Enterprise Miner, UiPath RPA, SQL, R, and Python/Jupyter Notebooks.
- Inclusive Outreach: Special programs and support for individuals and groups who are underrepresented in the current ranks of employed business analysts, data analysts, and data scientists.
Applied projects: Partnerships with Lehigh Valley organizations to implement data-driven solutions that enhance productivity and effectiveness.
DeSales is a regional leader in data analytics education, offering bachelor's degrees — both traditional and online — minors, master's degree concentrations, and certificate programs.
- Faculty are nationally recognized professionals in the field who are professionally active. They connect textbook theory with real-world application of tools, processes, and methodologies.
- Students have the opportunity to engage with experienced scholars, professionals, and practitioners who expose them to best practices within the field. Students learn from real-life scenarios, case studies, and project using the latest technologies applied in industry.
- Classes and program schedules are flexible, with full or part-time study options through in-class, hybrid (flex), or online education.
See individual degree and program information below for additional details.
- Arjun Banerjee, PricewaterhouseCoopers
- Philip Barecca, Goldman Sachs
- Karianne Gelinas, Lehigh Valley Economic Development Corp.
- Michael Golub, Merck
- Christopher Johannessen, Reading Truck
- Christinia Tran, St. Luke’s University Health Network
- Juan Vazquez, Accenture
- Patricia Wakefield, Amwell Medical Group
- Mackenzie Wildman, Evidation
Degrees & Certificate Programs
Students in data analytics and applied AI develop critical thinking skills, master cutting-edge analytical tools, and learn to apply ethical principles in data-driven decision-making. Our programs prepare graduates to analyze complex datasets, build predictive models, and leverage AI-driven solutions to solve real-world challenges.
Through hands-on learning, collaboration with local businesses, and workforce training initiatives, DeSales University equips students and professionals with the knowledge and skills needed to thrive in today's data-driven economy.
Traditional bachelor degree program tracks & minors
- Accounting (Data Analytics track)
- Business Administration (Data Analytics track)
- Computer Science (Data Science track)
- Data Analytics/Applied AI (minor)
- Economics (Data Analytics track)
- Finance (Data Analytics track)
- Healthcare Administration (Data Analytics track)
- Homeland Security (Data Analytics, Applied AI track)
- Management (Data Analytics track)
- Marketing (Data Analytics track)
- Nursing (Data Analytics, Applied AI track)
- Supply Chain Management (Data Analytics track)
Master's degree programs & certificates
- Master of Business Administration
- Master of Science in Business Analytics
- Master of Science in Data Analytics
- Master of Science in Information Systems (Data Analytics concentration & certificate)
- Master of Science in Nursing (Dual Degree with MSIS & Nursing Informatics certification)
Adult Studies program tracks & certificates
- Accounting - Accelerated (Data Analytics track)
- Business Administration - Accelerated (Data Analytics track)
- Data Analytics/Applied AI Certificate
- Finance - Accelerated (Data Analytics track)
- Management - Accelerated (Data Analytics track)
- Marketing - Accelerated (Data Analytics track)
- Supply Chain Management - Accelerated (Data Analytics track)
Advisory Board
Faculty members working with the Center for Data Analytics and Applied AI
