Bachelor of Science in Pharmaceutical Marketing - Accelerated

When you graduate from DeSales University with a B.S. in Pharmaceutical Marketing, you'll be able to:

• Demonstrate competency in general education skills such as oral and written communication, quantitative methods, critical thinking, ethical decision-making, continuous learning, and technology.
• Understand and apply appropriate skills to be an effective marketing employee within various organizational settings. This would include demonstrating competency in areas such as teaming, leadership, followership, time management, project management, motivation, negotiation, planning, and human relations.
• Understand the significant areas of biology, microbiology, chemistry, anatomy, and physiology and their role in developing and implementing strategic marketing in the healthcare and pharmaceutical industries.
• Understand the purpose, foundational concepts, and interconnections of the core functional areas of an organization, including the role of marketing and how and why marketing helps an organization to implement the marketing concept and create competitive advantages in the healthcare and pharmaceutical industries.
• Use the marketing planning process and work within the marketing environments to develop effective marketing tactics, strategies, and plans—including selecting appropriate target markets and developing detailed product, promotion, price, and place mixes—that satisfy target customer needs and organizational objectives in a global and ever-changing marketplace.