MBA - Marketing, Master's
Overview
The DeSales MBA with a concentration in Marketing prepares you to lead strategically across a vast number of industries.
Organizational growth relies on marketing strategy to help drive revenues and build brand equity. Successful marketing professionals develop a unique savvy and skill set -- like the kind you'll gain from the DeSales MBA with a concentration in Marketing.
Our program combines core business administration courses with leading edge coursework in marketing to give you the tools and knowledge you need to help lead organizations toward sustainable growth with brand strength.
The Capstone course provides you the opportunity to integrate what you've learned into a culminating activity.
The DeSales MBA Program
- Top-ranked by U.S. News & World Report
- Regionally recognized by Lehigh Valley Business
- Superior personalized attention from advisors
- Industry experienced faculty
Program Highlights
- Open enrollment - start anytime
- GMAT waiver available for qualifying students
- Career development support
- FREE professional development opportunities
Admissions Requirements
Admissions to the MBA program are on a rolling basis.
Apply Online
Deadline: Rolling
Application Checklist
- Current resume (our part-time program is geared toward working adults)
- Completed application
- 2 professional references/recommendation letters (if required)
- A personal statement explaining why you want to pursue an MBA and what you feel you could bring to the classroom discussion/experience, etc.
- Official transcripts from all undergraduate institutions you attended
- An undergraduate GPA of a 3.0 or higher from an accredited institution or GMAT may be required
DeSales University's institutional reporting code is: 002021
Prerequisites
To be eligible for the MBA program, you may need to complete foundational courses to ensure your academic success. Academic advisors will evaluate your undergraduate transcripts and provide you with advice on preparatory courses.
Additional Required Information
International Students
English Competency Exam Required: TOEFL (minimum score of 90)
Transcript Evaluation Required: Yes
Certificate of Finances Required: Yes
Curriculum
You are only 12 courses away from earning your MBA with a concentration in Marketing
The DeSales MBA with a concentration in Marketing consists of:
- 7 Core Courses
- 3 Concentration Courses
- 1 Elective Course
- 1 Capstone Integrating Course
DeSales Part-Time MBA Core Courses
All MBA students must complete all core courses. Distinguishing characteristics of the DeSales MBA program are an emphasis on executive skills development, general management orientation, integration of skills and values, and an attempt to link theory and practice.
- CR 501 Financial and Managerial Accounting
- CR 503 Corporate Social Responsibility
- CR 504 Innovation and Market Strategy
- CR 505 Empowering Human Potential
- CR 506 Financial Analysis and Strategy
- CR 507 Strategic Thinking and Leadership
- CR 508 Analysis & Decision Models for Business
Marketing Concentration Courses
Successful completion of a minimum of three concentration courses is required.
- MK 501 Buyer Behavior
- MK 502 Marketing Strategy
- MK 503 Marketing Research
- MK 504 Marketing Simulation
- MK 505 International Marketing
- MK 506 Digital and Interactive Marketing Strategy
- MK 510 Seminar in Marketing
- MK 520 Special Topics in Marketing
Elective Courses
In addition to required courses — and in order to provide meaningful options, added breadth, greater diversity, and positive enrichment — a variety of elective courses will be scheduled as demand requires and resources permit. Any concentration course can be used as an elective.
Capstone Integrating Course
CR 510 Experiential Capstone must be completed by all students with a minimum grade of “B”. It must also be taken as the last or second-to-last course before graduation.
Academic Catalog
Course Requirements
Facilities
The DeSales University Gambet Center includes state-of-the-art technology and equipment for Business education.
The second floor of the Center is home to the undergraduate business division and the MBA program. Through the Gambet Center, you'll have access to some of the most cutting-edge technologies and softwares, such as Financial Trading Systems (FTS):
- The Fainor Center for Financial Services boasts a live-ticker and trading simulation software.
- The Center for Data Analytics and Applied AI provides education and training, inclusive outreach, and applied projects for our stakeholder organizations.
The Gambet Center is a showcase of green architecture featuring environmentally advanced design consistent with the Leadership in Energy and Environmental Design (LEED) certification standards of the U.S. Green Building Council.
The Fainor Center for Financial Services is used by DeSales University business and finance students. State-of-the-art software simulates real-world market situations and portfolio management.
Tuition & Fees
Program Costs
- Tuition/credit hour: $940*
- Total Cost Grad Certificate (12 credits): $11,280
- Total Cost Master's Degree (36 credits): $33,840**
- Graduation Fee: $120
- Returned Check Service: $30
*Tuition/credit hours listed are for 2024-2025 academic year. Tuition and fees are reviewed each academic year and are subject to change with notice.
**Does not include Foundation Courses.
View a comprehensive list of financial aid forms and graduate program information sheets
DeSales University's is an approved training provider with the Pennsylvania state unemployment benefits TAA (Trade Adjustment Assistance) and WIA (Workforce Investment Act).
DeSales University participates in the Yellow Ribbon Program to aid in the education of our veterans.
Tuition Deferment
DeSales University offers graduate students the opportunity to defer payment of their tuition when they will be receiving reimbursement from their employer or when they are eligible to receive financial aid. A copy of your employer's tuition reimbursement policy must be forwarded to the Treasurer's Office and/or all necessary financial aid paperwork must be filed with the Financial Aid Office before tuition deferment is granted.
Tuition deferment is a privilege given to graduate students at DeSales and can be revoked if this privilege is abused. Please note that you, as the student, are responsible for payment of your tuition balance in the event that your financial aid/loans or employer reimbursement is not received by the Treasurer's Office.
Tuition Reimbursement
When a student is eligible for tuition reimbursement from his/her employer, written evidence of eligibility is required. The student is responsible for requesting this reimbursement from his/her employer. In cases where reimbursement is contingent upon successful completion of the course(s) and the student either withdraws or does not achieve a grade sufficient to warrant maximum reimbursement, the student is ultimately responsible for payment for the course(s).
Refund on Withdrawal
A refund of tuition payments will be made to a student who withdraws from a course. In all cases, credits will be calculated from the date the student completed the official withdrawal form, and the rebate will be based on the schedule shown listed below.
Refunds apply to tuition only. If a student is allowed to enroll by use of the deferred payment procedure, any funds due the University are immediately due and payable upon withdrawal.
Withdrawal during the add/drop period is 100% of tuition refunded. The schedule below is for withdrawal after the first class after the close of the add/drop period.
- Withdrawal after 1st class: 80% of tuition refunded
- Withdrawal after 2nd class: 65% of tuition refunded
- Withdrawal after 3rd class: 50% of tuition refunded
- Withdrawal after 4th class: 25% of tuition refunded
-
Withdrawal after 5th class: No refund
ACBSP Global Business Accreditation
Business Programs at DeSales University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Download DeSales ACBSP Self Study (pdf)
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