The DeSales University community stands strong as a member of the Lehigh Valley and as a global citizen.  As the nation’s only Salesian, Catholic university, DeSales will leverage the new brand platform to advance our distinctive value and positively position DeSales as the top-choice destination to work and learn.  Expanded visibility will be achieved by showcasing the University’s inherent strengths – a commitment to diversity and inclusiveness, character development, and meaningful connection.

• Goal #1:  Increase regional recognition of DeSales University.
• Goal #2: Enhance the campus welcome experience.
• Goal #3: Promote Salesian unidiversity through the lens of Catholic social teaching.
• Goal #4: Sustain healthy enrollment across the institution.